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Editorial - "I'm Too Busy"...Who Isn't? - #WayBackWednesday


With all of TyrrellTech's upcoming Demo Days, Free Training Classes, and Trade Show Appearances; this editorial written all the way back in 2008 is just as relevant today as it was then.  So for our #WayBackWednesday we want to share it with you again!

"I'm Too Busy"...Who Isn't?

Picture this scene. There are orders to get out the door, orders coming in the door, phones ringing… It is, by definition, cha-os (noun) a state of utter confusion or disorder. We all live it every day. Without it, businesses wouldn’t thrive. Chaos brings business, which brings money, right? Chaos should be something that affords us the opportunity to do new things. Why do so many use that same chaos as an excuse not to make the time to learn? “I’m too busy,” or “something came up” they say. Change (noun) to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.

TyrrellTech, for example, recently hosted our 2008 Show & Seminar event. How did we do it? We MADE time for the show. We blocked off the days on the company calendar. We had weeks of preparation. Over 30 of our vendors blocked out time on their calendars, as did the ballroom on their calendar. If we can make it happen, so can you. “We cannot be too busy,” we said. For TyrrellTech, this is our one time a year we host a show to teach our customers and give freely valuable information that can help our customers develop new markets, improve their production, and increase their profits.

Please don’t misunderstand; I want to be perfectly clear why I’m writing this editorial. It’s not to pat TyrrellTech on the back for putting on a show, it’s also not to chastise people that didn’t register or the over 60 people that registered on their own accord but then didn’t show up for various reasons. You may not like what I have to say but if you stick with me I hope you can learn something from this editorial. I hear the same excuses from the same people, I’m too busy, a big job came up, I needed to make the money from that one job, and I’ve heard it all.

I’m writing this to give you 27 years of experience of why people don’t make events, and hopefully give you good reasons why you should make time to learn about your business but more importantly how to make it happen. At TyrrellTech we have implemented these same techniques to make sure we make appointments on time, block out dates or time for important events and I hope you can learn from our experiences.

In 27 years I have worked with over 500 companies, and in that time anyone would see patterns of both people and companies and how they grow or don’t grow. I have known people that had a business for 20 years and every year I personally invited them to attend a show only to have them tell me they were too busy, year after year after year for 20 years. These same people have trouble getting to work on time or any appointment on time. They waste more time complaining about how busy they are rather than trying to do their work.

No one can be too busy for 20 years in a row.

If you really think that you are that busy then I have two things to say. First, “People don’t plan to fail, they fail to plan.” Next, ironically enough, what you could learn at the shows and seminars is most likely exactly what you need to alleviate some of the busy bottle neck you are experiencing.

You need to set priorities and determine what is important for your business. What do I mean by Important? In business, what could be more important than learning as much as you can about your business and it’s process to give you the biggest competitive edge? NOTHING.

You never know what you may miss at a show.

I would like to extend my thanks to the over 200 people who thought it was more valuable to take time out of your busy day to come to our show than any work they would miss that day and not to rub it in but for the ones that didn’t attend, here’s what you missed.

It’s not about the goody bag of useful tools and information—squeegees, samples, swatches, or the free breakfast and lunch. It’s about the two days of free information, free education, free training. Training in laminator usage, vehicle wrapping, RIP software, apparel production, film positive printing, pricing strategies, new media developments, and more.

Customers who spent time talking to all of the vendors and had orders of any size to place got money off for their time and efforts. We PAID them to come! AND there was FREE education. 

Consult (noun), to give professional or expert advice. When you talk with customers, give them good ideas, convey to them new information or processes, they learn, they benefit from your consultation. Not only is this something that should not be considered free, it should be considered invaluable. Customers of yours need to make the time to ask the question and then listen to your consultation—your advice—your education. And you, in order to give that advice, to have the best equipment, to have the best process, to have the best tools and to have the best answer—you need to make time to learn how to put together the right arsenal for your business. Without it, there will never be change. There will never be growth.

And that is what every business inevitably needs. Growth (noun) the act or process, or a manner of growing; development; gradual increase. A business grows in many ways, through many things. One very important factor that a business cannot grow without—leaders who make time to learn, to improve and to succeed. We cannot be too busy. 

-Craig Tyrrell